Dear Creed Readers,
I’m happy to announce the Juneteenth paperback release of my new book, The Carbon Creed: 7 Pathways to Zero. Until today, only the ebook version has been available to the public.
I’ve included below a copy of the press release that has been shared broadly across the United States. For everyone who has purchased the book, a sincere thank you for your support - signed copies are on the way for all my early adopters!
The Carbon Creed newsletter will resume publication in the coming weeks - stay tuned!
Maya Angelou, Martin Luther King Jr., and Nichelle Nichols shape our views on climate in new book by African American clean energy expert.
Today, one of America’s foremost thought leaders on carbon and clean energy, Walter L. McLeod, announces the Juneteenth paperback release of his new book, The Carbon Creed: 7 Pathways to Zero.
In the book, McLeod presents the writing rituals of poet Maya Angelou as inspiration to elevate your everyday habits into meaningful carbon and climate rituals:
"Rituals engage your heart and mind—they build character and give you greater focus. Consider the rituals practiced by the great American poet Maya Angelou. To optimize her creativity and mental focus, Angelou would rent a hotel room and remove all possible distractions such as photographs, books, or TV. She started working every day at 7 a.m. sharp. Armed with a bottle of sherry, a deck of cards, legal pads, a thesaurus, and the Bible, she spent hours writing in this purposely designed environment.”
“Anthropologists have found that humans turn to rituals when faced with a situation where the outcome is important, uncertain, or beyond our control. Climate change checks all three boxes. Building rituals can help you combat climate anxiety by turning small habits with little immediate impact into meaningful practices that compound to make lasting change and impact in our lives and on Earth. Equipped with this knowledge, you can use rituals to embrace the Carbon Creed in your life."
Using a historic conversation between civil rights leader Martin Luther King Jr. and actor Nichelle Nichols (Lieutenant Uhura on Star Trek), McLeod reveals how her name and role opens our mind to “see” a more equitable climate future:
"Star Trek showed us a future where equity was part of the solution to successful interstellar missions, just as today equity is key to successfully addressing climate change on Earth. Indeed, we can use lessons from Star Trek to shape our views on climate equity, in the spirit of Dr. King’s words, 'You are our image of where we’re going, you’re 300 years from now … you are our inspiration.'"
"The meaning of Nichols’s character also adds weight to the symbolism of her role. Her given name Nyota is the Swahili word for “star.” Her surname Uhura, is derived from the Swahili word uhuru, which means “freedom.” Nichols explains in her memoir, Beyond Uhura, that the name was inspired by Robert Ruark’s book Uhuru, which she had with her on the day she read for the part. Clearly, Star Trek creator Gene Roddenberry was both inspired and intentional when he created this character."
The Carbon Creed is not a book about the science of climate change, nor is it a policy brief. It’s not meant to scare you, though some data might. It is written to take you on a journey through the climate narratives nestled in your head and heart.
The book is based upon the seven (7) affirmations of the Carbon Creed:
The Carbon Creed will help you identify the beliefs, values, and practices that lead to decarbonization. As you read and meditate on the principles of the creed, your carbon conscience will emerge.
Walter L. McLeod is a recognized expert and thought leader in clean tech policy, finance, and development. He is an angel investor, entrepreneur, and Professor of Practice in the College of Science at George Mason University. He is the recipient of two Vice-Presidential Hammer Awards.
Published by New Degree Press, The Carbon Creed is available on Amazon, Barnes and Noble, GoodReads, and other major book retailers.